Sustainability is not a standalone initiative for us - it underpins every decision, from how pieces are made to how they are used and valued over time.

Responsibility - both environmental and social - is inherent to the brand, not something added on. While no process is perfect, every collection is approached with care, intention and a commitment to continual improvement.

Each piece is created with longevity in mind. These are not trend-led designs, but timeless ones - intended to be used, enjoyed and returned to, year after year.

From renting to borrowing, sourcing to recycling, Rosanna has written tips about how to host more sustainably, offering ideas for thoughtful and considered entertaining. You might also enjoy her article for PORTER Magazine on the topic.

Production runs are intentionally small, reducing excess and ensuring a considered approach to stock. All pieces are produced in close collaboration with the brand’s team of artisans, with Rosanna present in Jaipur during the printing process.

All textiles are crafted from locally sourced cotton, chosen for its durability and its suitability for traditional block printing.

The brand focuses on natural fibres that are resilient enough to withstand many a dinner party over the years. With this in mind, care guidelines are provided to help maintain each piece and ensure its longevity, with minimal environmental impact.

Fabric is cut with care to minimise waste, and offcuts are repurposed into the drawstring bags used for packaging.

Dating back at least 300 years, block printing is an ancient craft that must be preserved. The process is achieved by hand by skilled artisans; it is a technique passed down from generation to generation and the antithesis of modern, fast, generic digital printing.

Working directly with these artisans is central to the brand. Their dexterity and precision bring each design to life, and supporting their work helps ensure this heritage craft continues to thrive.

10% of annual profits and all ticketed event income are donated to Vimukti Sanstha, a non-profit which provides education and career opportunities to under-privileged girls from Jaipur. Rosanna also holds regular workshops for pupils with recent classes including still life drawing, block printing and papier-mâché craft, as well as more practical mentoring.

The slum population of Jaipur has increased by 115% in 10 years. Education is imperative if the cycle of poverty is to be unlocked. Since 2004, Vimukti Sanstha has developed from 20 students to over 600, with 60% of their graduates pursuing higher education and 27% employed in roles from teaching to the government's emergency services.

Orders are wrapped by hand in recycled tissue paper. Tablecloths are shipped in specially printed rose drawstring bags made from excess fabric. Larger packages are sent in boxes, while smaller items (e.g. napkins) are sent in secure envelopes. All paper packaging is made from recycled materials and stamped by hand with Rosanna’s drawing of a rose.

For practicality due to their size, our quilts are shipped in eco mailing bags, made from recycled plastic.

Customers are encouraged to recycle or, where possible, reuse all packaging.

Shipping is via Royal Mail. They have the lowest carbon emissions per parcel of any major UK delivery company thanks to their 90,000 postmen and women on foot.

Sustainability is an ongoing process. The brand continues to learn, refine and evolve each aspect of the business with care and consideration. Please do not hesitate to contact us should you have any questions or indeed should you have ideas of ways we can develop.