Digital Strategy | Luxury Brand Consultant | Partnerships
Rosanna Falconer is an award-winning digital strategist with 10 years’ experience in the fashion industry working across e-commerce, communications, events and licensing for brands including Matthew Williamson and the British Fashion Council. She launched the digital strategy of both companies. Rosanna was chosen by Drapers magazine for their ‘30 under 30’ list. She featured in The Drum’s inaugural Digerati alongside Natalie Massenet and James Hart – a list of 100 individuals setting the digital agenda.
She is co-founder of FashMash, a community which unites individuals in the fashion, digital and technology space. Founded in London over five years ago, and now meeting in various cities worldwide, it is comprised of over 500 leaders across retail and luxury brands, as well as at relevant tech companies, agencies, VC funds and start-ups.
She is an established speaker within the London fashion community. She is a regular each season for Nick Knight’s live fashion week panels at SHOWstudio. At renowned members’ club Annabel’s, she has interviewed guests from designer Jacques Azagury to gallery owner Tamara Beckwith. She was the youngest ever judge for Drapers Magazine’s digital awards in 2015 and returns to judge again in 2018. Panels include Decoded, the V&A and London Fashion Week Festival.