Digital Strategy | Brand Consultancy | Partnerships
Rosanna Falconer is a brand consultant and co-founder of FashMash. She has worked in fashion for over a decade with brands including the British Fashion Council and Matthew Williamson. Recent clients range from Zalando to Diageo, covering communications strategy with a specialised, expert lens on luxury, social media and sustainability.
This year, she has gained increasing renown for her colourful aesthetic and sustainable ethos, creating partner content for brands including TikTok, Ferragamo and Aurelia Skincare.
FashMash is a 9-year established global community. Its speaker series, networking events and mentoring scheme aim to encourage dialogue and sharing of ideas to shape the future of fashion.
Rosanna’s awards include Innovation Influencer of the Year at the Cosmopolitan Magazine Awards (2019), Drapers Magazine’s ‘30 under 30’ (2015) and this year Glamour Magazine highlighted her as one of 30 women changing the face of fashion.
She is a regular contributor to Livia Firth’s Eco-Age where she writes about sustainability in designer fashion and luxury retail. She has also written for British Vogue, Marie Claire, and PORTER magazine on the subject.
Her love of joyful colour and prints doesn’t stop at fashion, as her Instagram attests – she loves to host and entertain. Her latest project, #RosannasPositiviTea brings together her love of a good tablescape and a conversation with an inspiring creative, for an interview about joy over afternoon tea. With guests including Laura Whitmore, Olivia Rubin and JJ Martin, it aims to promote positivity in her audience.
With a well-established career firmly rooted in communications, Rosanna has begun to accept writing commissions since starting out as a consultant. Writing provides a way to explore her creativity and expand on opportunities to partner with brands alongside her social media platforms.
British Vogue (December 2020 issue)
La Double J, September 2020
Marie Claire, July 2020
The Glossary, July 2020
Glamour, June 2020
Motherhood in the climate crisis, April 2020
PORTER magazine, February 2020
Postcard from Marrakech, June 2019
Interview with Alberta Ferretti, March 2019
Interview with Ronald Van Der Kemp, Feb 2019
Vogue, Jan 2019
The Telegraph, Sep 2018
The Drum, June 2018
Eco-Age, Oct 2018
Eco-Age, Dec 2018
Bloom & Wild, Dec 2018